ÿþ<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <!-- saved from url=(0036)http://cafecoffeeday.com/aboutus.htm --> <HTML><HEAD><TITLE>Cafe :: About us :: Company Background</TITLE> <META http-equiv=Content-Type content="text/html; charset=UTF-8"><LINK href="images/cafeStyle.css" type=text/css rel=stylesheet> <SCRIPT language=JavaScript src="images/mmScripts.js" type=text/JavaScript></SCRIPT> <SCRIPT language=JavaScript src="images/commonScripts.js" type=text/JavaScript></SCRIPT> <META content="MSHTML 6.00.2900.2180" name=GENERATOR></HEAD> <BODY onLoad="MM_preloadImages('images/aboutMo.gif','images/carreersMo.gif','images/visit2.gif')"> <TABLE height="100%" cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD vAlign=center align=middle> <TABLE height=579 cellSpacing=0 cellPadding=0 width=761 border=0> <TBODY> <TR> <TD vAlign=bottom align=right width=29 height=20><IMG height=14 src="images/leftTop.gif" width=11></TD> <TD vAlign=bottom align=right 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onmouseout=restoreClass(this)>Company Background</TD></TR> <TR> <TD class=subLinkDivider height=1><IMG height=1 src="images/spacer.gif" width=100></TD></TR> <TR> <TD class=sublinksDef onmouseover=changeClass(this) onclick="gotoPage('Format.html')" onmouseout=restoreClass(this)>Cafe Formats</TD></TR> <TR> <TD class=subLinkDivider height=1><IMG height=1 src="images/spacer.gif" width=100></TD></TR> <TR> <TD class=sublinksDef onmouseover=changeClass(this) onclick="gotoPage('mission.html')" onmouseout=restoreClass(this)>Mission Statement</TD></TR> <TR> <TD class=subLinkDivider height=1><IMG height=1 src="images/spacer.gif" width=100></TD></TR> <TR> <TD class=subLinkDivider height=1><IMG height=1 src="images/spacer.gif" width=100></TD></TR> <TR> <TD class=mainCatgoryDef onmouseover=changeClass(this) onclick="gotoPage('association.html')" onmouseout=restoreClass(this)>Brand Association</TD></TR> <TR> <TD class=subLinkDivider height=1><IMG height=1 src="images/spacer.gif" width=100></TD></TR> <TR> <TD class=subLinkDivider height=1><IMG height=1 src="images/spacer.gif" width=100></TD></TR></TBODY></TABLE></TD> <TD vAlign=top align=left bgColor=#ffffff colSpan=2> <TABLE height=260 cellSpacing=0 cellPadding=0 width=580 border=0> <TBODY> <TR> <TD class=insideTitle vAlign=top align=left height=25><SPAN class=bodyTextBold14>Company background<BR></SPAN></TD> <TD vAlign=top align=right width=190 rowSpan=2> <TABLE height=260 cellSpacing=0 cellPadding=0 width=170 border=0> <TBODY> <TR> <TD vAlign=center align=middle background="images/myGallery-Top.gif" height=55>&nbsp;</TD></TR> <TR> <TD vAlign=top align=middle background="images/myGallery-Mid.gif"><IMG id=dynamicImage height=143 alt="" src="images/coffee1.jpg" width=143 name=dynamicImage></TD></TR> <TR> <TD class=bodyTextCopy vAlign=top align=middle background="images/myGallery-bot.gif" height=44>&nbsp;</TD></TR></TBODY></TABLE></TD></TR> <TR> <TD style="PADDING-LEFT: 3px" vAlign=top align=left height=235><DIV class=bodyText id=insideContent style="OVERFLOW: auto; WIDTH: 100%; HEIGHT: 235px"> <P>Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), popularly known as Coffee Day, a Rs. 300 crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from 11,000 small growers. It is one of India s leading coffee exporters with clients across USA, Europe &amp; Japan.</P> <P>With its roots in the golden soil of Chickmaglur, the home of some of the best Indian Coffees and with the vision of a true entrepreneur nurturing it, Coffee Day has its business spanning the entire value chain of coffee consumption in India. Its different divisions include: Coffee Day Fresh n Ground (which owns 354 Coffee bean and powder retail outlets), Coffee Day Xpress (which owns 341 Coffee Day Kiosk), Coffee Day Take away (which owns 7000 Vending Machines), Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) division. </P> <P>Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Till about the late 1990 s coffee drinking in India was restricted to the intellectual, the South Indian traditionalist and the five star coffee shop visitor. As the pure (as opposed to instant coffee) coffee café culture in neighboring international markets grew, the need for a relaxed and fun  hangout for the emerging urban youth in the country was clearly seen.<BR><BR>Recognizing the potential that lay ahead on the horizon, Café Coffee Day embarked on a dynamic journey to become a large organized retail café chain with a distinct brand identity of its own. From a handful of cafés in six cites in the first 5 years, CCD has become India s largest and premier retail chain of cafes with 585 cafes in 96 cities around the country. <BR><BR> Enthused by the success of offering a world-class coffee experience, CCD has opened a Café in Vienna, Austria and is planning to open other Cafes in the Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the coming months. </P> <P></P></DIV></TD></TR></TBODY></TABLE></TD></TR> <TR vAlign=top align=left> <TD background="images/leftShadow.gif" height=11><IMG height=11 src="images/spacer.gif" width=10></TD> <TD bgColor=#ffffff><IMG height=11 src="images/spacer.gif" width=10></TD> <TD align=right bgColor=#ffffff><IMG height=11 src="images/rightBot.gif" width=32></TD> <TD><IMG height=11 src="images/spacer.gif" width=10></TD></TR> <TR> <TD vAlign=top align=right height=18><IMG height=15 src="images/leftBot.gif" width=21></TD> <TD background="images/bottomShadow.gif">&nbsp;</TD> <TD vAlign=top align=right background="images/bottomShadow.gif"><IMG height=11 src="images/rightBotShadow.gif" width=32></TD> <TD>&nbsp;</TD></TR></TBODY></TABLE></TD> </TR></TBODY></TABLE></BODY></HTML>