Delhites are always known for their high living standards and love for branded clothes cars and now definitely branded groceries. The new retailing fever is redefining grocery and farm produce retail in Delhi. Big Apple- A unit of Express Retail Services Pvt. Ltd is Delhi’s first ever company owned Fruit, Vegetable and Grocery retail chain which has added one more bling to it by opening there 65th store in Delhi.

Being well received by its consumer Big Apple has attained exponational growth rate from each store. The 150 crore company’s direct tie-up with farmers in Haryana, Rajasthan, Himachal Pradesh and Uttar Pradesh, provides consumers with uninterrupted and qualitative product supply every single time.

According to Munish Hemrajani, Managing Director, Big Apple “Presently have 65 stores operational in Delhi and we intend to open our 100 stores by October 2008.We are targeting a top line of Rs 300 crores by this year end..”

Big Apple in a matter of one year has spread all over Delhi placing itself in the prime locations of the city like East of Kailash, Hauz Khas, Lajpat Nagar, East Patel Nagar, Naraina Vihar, New Rajender Nagar, Model Town-1, Janak Puri, Vikas Puri, Rajouri Garden, Shyam Nagar, Mansarovar Garden, Bali Nagar, Shakti Nagar, Hudson Lane, Vishwas Nagar, Jhilmil, Krishna Nagar, Rani Bagh, Gandhi Nagar, Rohini, Main Vikas Marg, Pitampura, Sunder Vihar, Model Town-III, Narela, Darya Ganj and many other locations.

Mr Munish Hemrajani further added that “The objective is not only making profits, also to bring the convenience and money saving shopping experience to Delhites within the walking distance of their homes. The stores are also designed to give hygienic and pollution free environment, which makes shopping experience a real pleasure”.

The best part of these stores is their timing .i.e. 7 am to 11pm., which is quite beneficial for working couples who can plan out their daily shopping as per their own convenience. The growing number of stores is sign of growing retailer-customer relationship.